When developing sliced orange, we saw how important the individual person is. Everyone has something special about them and life can take people so many different places. That is why the four slices represent the four things that every person has; a body, a heart, a soul and a mind. With these four aspects, one has the ability to go anywhere in life (hence the green arrow). Sliced orange's key purpose is to empower individuals to embrace their uniqueness and to "enjoy life by the slice."